When implementing a digital marketing campaign for your site, having the right strategy in place in order to maximize your ROI is essential.
Quality SEO is expensive, but like any wise investment; it is a worth while one in the long run for you and your company.
How to Generate Traffic
One of our biggest client’s came to us asking for one simple thing that I think every business owner wants: RESULTS.
Their current website at the time was not optimized properly for the search engines but they wanted results and they wanted them fast.
Being the SEO experts and daredevils that we are, we took the opportunity to take on the challenge and show what we are all about.
The keywords that the client was targeting were not easy ones by any stretch of the imagination.
In fact they were very in demand keywords that big companies were already ranking for on page one of Google and had already established a strong presence online for.
Turning Obstacles into Opportunities
When we began this campaign, there were a number of things that could have gone better. But we never allow things to stop us from reaching the end goal.
Due to the site’s code not being well designed, we had to work our way around the issues and work our way towards the goal. To get the client’s site ranking as soon as possible.
In SEO like in most things in life, patience is really key.
But we know that as a business owner, you don’t have the patience to wait for the results from the investment that you have made into your marketing efforts.
The Start of the SEO Campaign
As you can see from the image above, the client’s analytics were not very appealing.
They had very few visitors landing on their site and a much less number of leads going through their funnel.
Much of that traffic was also spam traffic that was not being filtered out in their Google Analytics account.
So we first took care of filtering out the unwanted traffic coming from spammy domains.
After doing this, we began the on-page optimization of their website in order to then proceed with the off page optimization that would help them get the results they were anticipating from our SEO service.
What the On-page optimization consisted of:
- Proper structuring of content and pages according to their main keywords being targeted for rankings on Google.
- Linking and optimizing Google Webmaster tools with website.
- Creating a clear and concise sitemap for the search engines and user functionality.
- Optimizing images.
- Optimizing and cleaning up code to increase site speed and performance.
Implementing off-page optimization
After completing the on-page optimization, the real fun then comes into play. Backlinks!
Backlinks are truly the more fun side of SEO because there are so many ways in which they can be implemented and this is truly where the campaign gets a little more complex.
Sometimes to complex for client’s to even wrap their head around. But we do our best to explain the process in layman’s terms. And here we are going to try and do that for you.
What did our off page SEO consist of?
- Local Business citations
- Social media channels and signals
- Guest posts
- Links from sites with high authority and withing the same niche
- Premium press releases
- Outreach links from authorities in the niche
These are the results that we created for our client within a year of providing and executing our SEO services.
And these are the results that we can duplicate over and over again for almost any client in ANY industry.
Get in touch with us today for a free consultation and to get your site ranking to the top of page one of Google for your most prized keywords!