The Importance of Diversifying your Anchor Text

When it comes to your anchor text, you need to be sure that if you are building links; you need to have a diversified anchor text. Just as I would advise everyone to diversify their income, anchor text should be treated with the same respect.

When you diversify your anchor text you are not only building back-links the smart way, but you are building back-links that will stand the test of time. And in Google’s world, there are many tests that are undergoing review on a daily basis.

Why Diversify Anchor Text?

The primary reason is that you want to be sure that you don’t look like a spammer. As that is not the way we want to be viewed as webmasters, and certainly not the way a company would want to be viewed by Google.

When you simply build links with your primary keyword that you want to rank for, you are automatically setting yourself up for failure. And you will get your site slapped by Google’s furry friends (Panda & Penguin).

It’s not a question of if, it is a question of when.

To avoid this you want to be sure that you are building back-links with anchor texts that are related to your primary keyword. In SEO we have a fancy term for this called LSI keywords or otherwise known as Latent Semantic Indexing keywords.

By using LSI keywords as your anchor texts you will be essentially letting Google know that your website is not only about your primary keyword but also about the many other topics surrounding your primary keyword or business model in general.

You also let Google know that you are not just trying to manipulate their search engine in an effort to rank #1 for the keyword you’re after.

Not only do you benefit from increased security for your website but you also benefit from the fact that you will also be ranking for other similar keywords in your industry in time. Which will result in a higher ROI for you and your company.

Become the authority in your industry and begin building links to your website the smart way. Get in touch with us today for a free consultation.