Beginner’s Guide to Keyword Research

Keyword Research

This is one of those things that is overlooked by many business owners that don’t know where to start with their online endeavors.

Targeting profitable keywords that will yield a great ROI and search volume which result in click throughs to your site is really the beginning to making your campaign work wonders for your brand.

What I like to do is look at the search results themselves for keyword ideas as well as the auto suggest feature that google has on their search bar.

Let’s say that we are targeting the term “how to lose weight”:

google keywords

Here you can see that Google’s auto suggest feature gives us many related keywords which we can target as well.

When you actually run the search, you can also look at other related keywords shown below the search engine results.

There are also tools like Google’s own keyword planner which I also love to use on occasion.

Google’s keyword planner does however have some restrictions if you have not ran an actual Google ads campaign under your google account.

To get more refined results, you will need to run a Google ads campaign as suggested by Google within your Google ads account.

Otherwise I do suggest that you utilize a keyword tool such as this one in order to gain the results that will really benefit your keyword research efforts.

How to Go from Zero to 100 Visitors Per Day!

When implementing a digital marketing campaign for your site, having the right strategy in place in order to maximize your ROI is essential.

Quality SEO is expensive, but like any wise investment; it is a worth while one in the long run for you and your company.

How to Generate Traffic

One of our biggest client’s came to us asking for one simple thing that I think every business owner wants: RESULTS.

Their current website at the time was not optimized properly for the search engines but they wanted results and they wanted them fast.

Being the SEO experts and daredevils that we are, we took the opportunity to take on the challenge and show what we are all about.

The keywords that the client was targeting were not easy ones by any stretch of the imagination.

In fact they were very in demand keywords that big companies were already ranking for on page one of Google and had already established a strong presence online for.

Turning Obstacles into Opportunities

When we began this campaign, there were a number of things that could have gone better. But we never allow things to stop us from reaching the end goal.

Due to the site’s code not being well designed, we had to work our way around the issues and work our way towards the goal. To get the client’s site ranking as soon as possible.

In SEO like in most things in life, patience is really key.

But we know that as a business owner, you don’t have the patience to wait for the results from the investment that you have made into your marketing efforts.

The Start of the SEO Campaign

As you can see from the image above, the client’s analytics were not very appealing.

They had very few visitors landing on their site and a much less number of leads going through their funnel.

Much of that traffic was also spam traffic that was not being filtered out in their Google Analytics account.

So we first took care of filtering out the unwanted traffic coming from spammy domains.

After doing this, we began the on-page optimization of their website in order to then proceed with the off page optimization that would help them get the results they were anticipating from our SEO service.

What the On-page optimization consisted of:

  1. Proper structuring of content and pages according to their main keywords being targeted for rankings on Google.
  2. Linking and optimizing Google Webmaster tools with website.
  3. Creating a clear and concise sitemap for the search engines and user functionality.
  4. Optimizing images.
  5. Optimizing and cleaning up code to increase site speed and performance.

Implementing off-page optimization

After completing the on-page optimization, the real fun then comes into play. Backlinks!

Backlinks are truly the more fun side of SEO because there are so many ways in which they can be implemented and this is truly where the campaign gets a little more complex.

Sometimes to complex for client’s to even wrap their head around. But we do our best to explain the process in layman’s terms. And here we are going to try and do that for you.

What did our off page SEO consist of?

  1. Local Business citations
  2. Social media channels and signals
  3. Guest posts
  4. Links from sites with high authority and withing the same niche
  5. Premium press releases
  6. Outreach links from authorities in the niche

The Results?

These are the results that we created for our client within a year of providing and executing our SEO services.

And these are the results that we can duplicate over and over again for almost any client in ANY industry.

Get in touch with us today for a free consultation and to get your site ranking to the top of page one of Google for your most prized keywords!

Empyreal Motions Relaunched

I am glad to announce that the new site for Empyreal Motions has finally been launched!

We are launching close to the new year to bring you a more refined SEO service tailored to your needs with a more effective approach.

As our society becomes more digitally advanced, it has become apparent to not only us but the majority of business owners that SEO is something that is now essential to incorporate into a marketing campaign.

Because of this phenomenon, we decided to relaunch and narrow down our services to only cater to those that are in search of quality SEO.

We know that digital marketing is playing a huge role in the success of many companies today and will be well into the future.

We want to be a part of that success and in propelling the world economy towards greater heights.

If you are in search of an SEO service that will deliver results, look no further.

We have been in the industry for over seven years serving many startup companies and even individuals that took their brands to new heights utilizing our SEO services.

Get in touch with us today to schedule your free consultation!

How to Optimize your Anchor Text for SEO

Anchor text is one of those things in SEO that can be quite difficult for anyone to wrap their head around.

Especially when it comes to the nitty gritty in how to properly optimize your anchor text for best results and to avoid over optimization.

Image Source

Ever since Google’s major update to their algorithm known as the Google Penguin update back in 2012, things have changed a lot since then.

The search results fortunately have gotten cleaner and a lot more helpful to users, but on the other hand, getting results with SEO for website owners has been a more difficult task to accomplish.

Top Anchor Text Categories

  • Branded – Your brand name
  • Generic –  ( e.g. click here, go here, click etc.)
  • Website URL – Your website URL
  • Naked URL – Your URL
  • Website Name – your site’s URL with the anchor text written as “YourWebsite.com” (e.g. empyrealmotions.com)
  • Page/Blog post title – a page’s title anchor text with a link on it (e.g. How to Go from Zero to 100 Visitors Per Day!)
  • Exact-match keywords – a targeted keyword with a link on it (e.g. Empyreal Motions)
  • Partial-match keywords – a targeted keyword plus some other text with a link on it (e.g. Beginner tips for entrepreneurs, tips for entrepreneurs guide)
  • LSI Keywords – a keyword anchor text which is related to a targeted keyword (e.g. how to make money online, make money online fast, easy way to make money online)
  • No-text – an image with a link on it.

Best Practices for Optimizing Your Anchor Text

As Google points out in their webmaster guidelines. Every website must have content that is actually offering something of value to the user.

Whether it is the content, the links, or the anchor text.

Try to gather information on your competitor’s backlink profile to have a better understanding of what actual percentages you can use to optimize your anchor text for greater success.

I like to use tools such as ahrefs or moz.

By using these tools, you’ll be better equipped with the knowledge necessary to make educated decisions on how to use your anchor text.

It is also recommended to link to high-quality, relevant pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also key.