This is one of those things that is overlooked by many business owners that don’t know where to start with their online endeavors.
Targeting profitable keywords that will yield a great ROI and search volume which result in click throughs to your site is really the beginning to making your campaign work wonders for your brand.
What I like to do is look at the search results themselves for keyword ideas as well as the auto suggest feature that google has on their search bar.
Let’s say that we are targeting the term “how to lose weight”:
Here you can see that Google’s auto suggest feature gives us many related keywords which we can target as well.
When you actually run the search, you can also look at other related keywords shown below the search engine results.
There are also tools like Google’s own keyword planner which I also love to use on occasion.
Google’s keyword planner does however have some restrictions if you have not ran an actual Google ads campaign under your google account.
To get more refined results, you will need to run a Google ads campaign as suggested by Google within your Google ads account.
Otherwise I do suggest that you utilize a keyword tool such as this one in order to gain the results that will really benefit your keyword research efforts.