How to Make your Website Appear on The First Page of Google

If you own a business, you are probably already investing into your SEO or actively looking for the right SEO agency to work on your SEO for you.

Many business owners sometimes want to do it themselves rather than spend on their digital marketing campaigns.

It’s not that SEO is rocket science and only a genius can learn it and keep up with the many updates that Google continues to dish out almost on a monthly basis.

Many business owners just do not have the time to learn it and especially test results (which would still require not only time to be invested but also money).

Outsource your SEO work to the experts with years in the field of SEO and Digital Marketing instead.

Keyword Research

The key to beginning your SEO campaign on the right foot is to begin by doing the proper keyword research utilizing the proper tools that will help you analyze and pick out the right keywords for your business.

A couple of keyword research tools that come to mind right away are the following:

Keysearch is a great tool that incorporates the use of Google Keyword Planner into their software enabling the user to find higher value keywords with more ease while at the same time evaluating the competition that there is on Google search in relation to those keywords.

After you have chosen your weapon of choice to execute your keywords research with, you begin with brainstorming what your business offers as a product or service and what your target market is looking for on Google when looking for what you have to offer.

After the brainstorming is done and you have an idea of what your target market is searching for on Google; you can then go on to insert the keywords that you have come up with into your keyword tool.

The tool should then return a greater number of keywords related to what your target market is searching for, allowing you to then expand on such keywords and dig even deeper into the world of keyword research.

This allows you to extract some very profitable keywords for your business which you can then target not only for your SEO endeavors but also for many other digital marketing services.

On-Page Optimization

Once your keyword research had been completed, you can then move onto the world of on-page optimization. The foundation for executing a proper SEO campaign.

Make sure that your website is properly integrated with Google Webmaster tools to start.

Write an article that is related to your target keyword along with a properly structured headline for the article with your target keyword included in it. We want to be sure to sprinkle the keyword throughout the article with related keywords as well to maximize results.

We don’t want to overdo this though, as overdoing it would lead to no results and a possible slap from Google for keyword spamming. Try to keep keyword density below 1%.

Adding the right images related to your keyword and article topic are also key in achieving the results that you are looking for in your SEO. Be sure to not only include alt tags but also give the image file a name related to your keyword or with your keyword included in it.

We suggest adding 3 images per every 1000 words.

Structuring Your Pages

Another key component of your SEO campaign will be to implement the proper structure for your site’s pages. You want to be sure to make your main keywords are the main pages of your site and your related keywords will be the inner pages of your site.

This will give your main content more authority and thus yield better rankings on the search engines as a result. These inner pages will be linking back to your main pages.

Off Page SEO

You cannot have a great SEO strategy without backlinks. This is one of the most important ingredients to any SEO campaign. Some would say the most important. In my opinion, in SEO; every facet of a campaign is of equal importance when the ultimate goal is to yield a great ROI.

Analyze your competition that is already ranking well for your target keywords in order to come up with the right strategy for your off page SEO.

By analyzing competitor backlinks with tools like ahrefs and moz, you get a glimpse into not only what the competition is doing but just how they were able to get to the first page as well.

The links that you will want to begin building are the following:

  • Social Media Brand Profiles
  • Social Signals
  • Press Releases
  • Local Business Citations
  • Infographics
  • Guest Posts

These are only a few of the backlinks that are recommended for any new SEO campaign. The more diverse, the merrier.

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How to Optimize your Anchor Text for SEO

Anchor text is one of those things in SEO that can be quite difficult for anyone to wrap their head around.

Especially when it comes to the nitty gritty in how to properly optimize your anchor text for best results and to avoid over optimization.

Image Source

Ever since Google’s major update to their algorithm known as the Google Penguin update back in 2012, things have changed a lot since then.

The search results fortunately have gotten cleaner and a lot more helpful to users, but on the other hand, getting results with SEO for website owners has been a more difficult task to accomplish.

Top Anchor Text Categories

  • Branded – Your brand name
  • Generic –  ( e.g. click here, go here, click etc.)
  • Website URL – Your website URL
  • Naked URL – Your URL
  • Website Name – your site’s URL with the anchor text written as “YourWebsite.com” (e.g. empyrealmotions.com)
  • Page/Blog post title – a page’s title anchor text with a link on it (e.g. How to Go from Zero to 100 Visitors Per Day!)
  • Exact-match keywords – a targeted keyword with a link on it (e.g. Empyreal Motions)
  • Partial-match keywords – a targeted keyword plus some other text with a link on it (e.g. Beginner tips for entrepreneurs, tips for entrepreneurs guide)
  • LSI Keywords – a keyword anchor text which is related to a targeted keyword (e.g. how to make money online, make money online fast, easy way to make money online)
  • No-text – an image with a link on it.

Best Practices for Optimizing Your Anchor Text

As Google points out in their webmaster guidelines. Every website must have content that is actually offering something of value to the user.

Whether it is the content, the links, or the anchor text.

Try to gather information on your competitor’s backlink profile to have a better understanding of what actual percentages you can use to optimize your anchor text for greater success.

I like to use tools such as ahrefs or moz.

By using these tools, you’ll be better equipped with the knowledge necessary to make educated decisions on how to use your anchor text.

It is also recommended to link to high-quality, relevant pages. Getting links from sites with high Domain Authority, Page Authority, and Trust Flow is also key.